LEADING MARIJUANA DELIVERY SYSTEMS ONLINE RETAILER USING MACHINE LEARNING FOR CONSUMER INFORMATION DATABASE GATHERING
Namaste Technologies Inc. (“Namaste”) is the largest online retailer for cannabis delivery systems globally. Namaste distributes vaporizers and smoking accessories through e-commerce sites in 26 countries and with 5 distribution hubs located around the world. Namaste has majority marketshare in Europe and Australia, with operations in the UK, US, Canada and Germany and has opened new supply channels in to emerging markets including Brazil, Mexico and Chile. Namaste, through its acquisition of Cannmart Inc., a Canadian based late-stage application for a Cannabis Distribution license (under the ACMPR Program) is pursuing a new revenue vertical in online retail of medical cannabis in the Canadian market. Namaste intends to leverage its existing database of Canadian cannabis consumers, along with its expertise in e-commerce to create an online marketplace for medical cannabis patients, offering a larger variety of product and a better user experience. Key factors in consideration of Namaste’s ability to successfully enter in to a new revenue vertical in Cannabis sales are as follows:
- Cannmart distribution license in final phase of approval* in Canada expected Q1 2018.
- Database of global customers exceeds 1M as at Q4, 2017
- Traffic to Websites – approx. 500,000 sessions per month as at Q4, 2017
Machine Learning and Data Analytics
Namaste has implemented advances analytics techniques and machine learning algorithms within its e-commerce platform and sales channels. Namaste is focused on continued growth through new marketing strategies and through a large network of content publication, has become the leading source for cannabis hardware and consumer information, diversified in regions across the globe.
Innovation in Vaporizer Technology
Namaste is focused on design and production of several vaporizers and smoking products including the Grizzly Guru and the Grizzly Eclipse, which is expected to reach production by October 15, 2017. Both products, which have been designed by Namaste focus on a modular style, multi-function advantage in comparison with a traditional vaporizer. The Grizzly Guru and the Eclipse are designed to be compatible with dry herbs, concentrates and e-liquids. Namaste continues to strive towards technological innovation in the vaporizer market in development of in-house branded products which offer a higher margin and competitive edge as universally compatible vaporizers.
Expansion in Medical Cannabis Sales
Namaste’s objective through its e-commerce platform is to grow and leverage its database of cannabis consumers and enter in to a new revenue vertical in the sale of legal medical cannabis. Canada, which is one of Namaste’s operating markets will be utilized as a testing platform through Cannmart to begin building a new database of medical patients who will have access to the largest variety of medical cannabis in the Canadian market. The company plans to explore and implement similar strategies in regions in which it has existing operations and databases.